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As a learning company, Gidi Mobile makes it easy and rewarding to learn everything on the go • Techpoint Africa


The Nigerian education system has been ailing for years; As a result, the country has had poor results in the West African Senior School Certificate Examination (WASSCE) in recent years.

With the pandemic, things could get worse as students haven’t learned much due to the lockdowns.

“The truth is, our learning is broken. Did you know that over the past ten years, an average of 72% of secondary school leavers in Nigeria have failed the Abitur examination (WASSCE)? “

This is Tunji Adegbesan, the founder and CEO of Gidi Mobile.

As an experienced lecturer, Adegbesan worked from 2000 to 2014 at Lagos Business School, the Graduate Business School of Pan-Atlantic University, Nigeria. There he was first Senior Lecturer for Strategy and Innovation, then Research Director and later, Director, Center for Competitiveness and Strategy.

As the scholar that he is and saw the flaw in the education system, he founded Gidi Mobile in 2012.

The problem that Gidi Mobile addresses

“Gidi Mobiles goal is to improve the learning success in our faulty education system”, Adegbesan agrees Techpoint Africa.

In simpler terms, this means that people studying electrical engineering, for example, can access the curricula of any degree program they are taking. If there is success, these people will know everything about the subjects of the curriculum by the time they graduate.

Tunji Adegbesan (Founder and CEO, Gidi Mobile)

The Nigerian education system has led students to value placement exams more than study achievement. Most students at universities use drumming, a short-term memory technique, as the actual learning or learning when preparing for exams.

Because of this, it can be argued that for most, the actual learning stops during their K-12 days (secondary school). Here, students prepare for placement exams such as WAEC and JAMB (Joint Admissions and Matriculations Board) to study at universities.

The results of these exams are used to grade students before universities make their choice. In the battle for limited study places, around 20% of the students who take these exams come to university each year.

But, according to Adegbesan, the question is whether the admitted students got on because they learned the secondary school curriculum or because they got high scores?

Usually it is the latter.

This doesn’t discredit the few students who actually do study the curriculum and come with great grades. But Nigeria’s placement exams are known to have several patterns that they use to ask their questions, and when students learn and understand those patterns, they can do well.

And for Adegbesan, this fails to serve the purpose of learning.

“In contrast to Finland, Nigeria has a high level of educational and learning success. But if we neglect the Foundation for a long time, the nation will suffer if students who attend secondary school and university do not know what to do. “

Adegbesan describes Gidi Mobile as a learning company that was officially founded in 2012. Its main goal is to help students and professionals focus on actual learning rather than the internship. For him, the placement is a short term solution while the long term solution is what the person knows.

gidimo: One of Gidi Mobile’s answers to the learning problem

But if you really want to address learning success, how do you do it? At Gidi Mobile, this is done through the application of behavioral science.

Adegbesan says this focuses on the learner’s willingness, preoccupation with practice, and ultimately retention. And there’s no better way to get this working than through gamification.

The company’s flagship product, the gidimo School Success Program (SSP), is an advanced platform for mastering the secondary school curriculum. In other words, it helps learners master their curriculum before the lesson plans.

By using a gamification model, gidimo is able to bring a learner into a flow that is both easy and rewarding. This then lays the foundation for a high level of engagement with his flagship game, the Land of Kyrion.

The Land of Kyrion is an educational game with over 54,000 curriculum-based Socratic learning questions and explanations and 450 summaries on 14 topics.

In the game, the job of the learner, who is a citizen first, is to climb the ladder to become a knight, a consul, and then a master. They are also supposed to conquer 13 kingdoms to get one Grandmaster.

This qualifies the student to participate in the “Grand Masters’ Meeting” at the end of the school session, during which the 10 best grandmasters are taken on a grandmaster tour Oxford, Cambridge, MIT, Harvard and Silicon Valley.

“When I tell this to a learner, he or she becomes interested almost immediately. Out of curiosity about the land of Kyrion, the student can do tasks and understand a topic more efficiently than the traditional reading method, ”says Adegbesan enthusiastically.

this curiosity leads them to compete against each other to reach the next levels in the land of Kyrion. For example, they fight on topics such as “acids, bases and salts” in chemistry to see who is ahead.

“Our product goal is that it is fun and easy to learn everything on the go.”

Adegbesan believes that this engagement process, in which learners engage through training and fighting, helps them remember under pressure and also improves the learner’s long-term memory.

The company claims that its gidimo SSP product has an average curriculum completion rate of 90%, replacing alternative e-learning platforms where 11 to 18% completion rates are standard.

Scaling the company in Africa and Asia

Up until this year, gidimo SSP was a free product. However, the K-12 learners were used for branding the company’s other product: iLearner. And as a corporate learning program, iLearner accounts for the majority of corporate revenue.

Apparently the K-12 learners were used to promote brand engagement from partner brands and this was the company’s main source of income at the time.

When Gidi Mobile tested the iLearner product, it had around 85,000 K-12 learners on gidimo SSP. In the battle on the platform, brands with products of this age group would advertise them if gidimo asks the learners questions about this product.

But they soon had to find out how difficult it was to effectively scale the model. This influenced the company’s decision to make gidimo SSP a freemium product.

The go-to-market strategy for the freemium product is done either by reaching out to a school to pay for all of their learners or by speaking to the parents of a particular school who will then decide if they are for want to subscribe to their children.

However, it is still free for learners in rural areas.

Adegbesan tells us this is due to the $ 1 million grant the company received from Google after participating in its Launchpad program in 2017.

At this point, Gidi Mobile was struggling with both growth and sales. When Google offered the grant to bring the product to economically disadvantaged people in the country, it was an opportunity the company couldn’t pass on.

Now that the company has established products in the K-12 and corporate segments, the company plans to bring products to the market for students, micro-SMEs and vocational students.

“Our professional product is still in the works and not out yet. But the white label product for micro SMEs is already on the market, but we will be publicly available in January. “

The product is also aimed at SMEs in Nigeria and India, the two countries in which gidimo SSP is represented.

With 365,000 onboarding gidimo learners in these countries, a number that the CEO believes will exceed 400,000 by the end of the year, Gidi Mobile is growing rapidly.

According to him, Gidi Mobile plans to expand into other developing markets (Kenya, Ghana, South Africa, Bangladesh)n the coming months. Therefore, in a round that is slated to conclude this year, significant capital will be devoted to these efforts.

For gidimo, the international expansion offers the opportunity to have a million learners on its platform, an achievement that, according to Adegbesan, will make the company’s work worthwhile. That and its mission to create a livelihood on an unprecedented scale through learning.

“Over time, people will get to know gidimo as a brand that cares about learning and learners,” he says.

Featured image: Tunji Adegbesan (Founder and CEO, Gidi Mobile) [right] https://zp-pdl.com/emergency-payday-loans.php https://www.zp-pdl.com http://www.otc-certified-store.com/eye-care-medicine-usa.html www.zp-pdl.com стро айм воронежзайм етровичзайм на киви мгновенно

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